The events are organized by fairtrade.

Founded in 1991, fairtrade today is a leading organiser of highly professional international trade fairs in emerging markets.

fairtrade has its headquarters in Heidelberg, Germany and maintains a powerful network of daughter companies, agencies and partnerships throughout the world.

In Algeria, fairtrade has established its daughter company "Eurl fairtrade expo", and has gained an excellent experience in the country by organising many leading international trade shows already since 2001, such as alger telecom & Djaz.IT., electro & Automation Industrielle, FinanceTec and alger energy.