PLAST alger ‘08 is being promoted intensely to professional and trade visitors, through an extensive and carefullyplanned multimedia and direct marketing trade visitors promotion campaign to attract key personnel from the publicand private sectors.

The purpose of the trade visitors promotion campaign is

• to inform about this landmark gathering of the market leaders in Algeria
• to build traffic at the show to visitors of the trade
• to produce business leads that the exhibitors can follow up on

PLAST alger ‘08 advertising is intended to produce the following response:

• visit the website www.plastalger.com for more information
• call or e-mail for more information
• come and visit PLAST alger ‘08

The trade visitors promotion campaign for PLAST alger ‘08 includes:

1. PLAST alger ‘08 radio clips

• El Bahdja:30 sec. on prime time
• Chaine 3:30 sec. on prime time

2. PLAST alger ‘08 ads in national newspapers and business magazines (french and arabic)

• El Khabar
• El Watan
• El Moudjahid
• La Tribune
• Le Jeune Independant
• Le point économique
• Le Quotidien d’Oran
• L’Expression
• Liberté
• Liberté Economie 

3. Media partnership and serveral advertisements in the following national and international magazines:

• Am Afrique magazine
• Arabies
• Corporate Africa
• Jeune Afrique l’intelligent
• Partenaire

4. PLAST alger ‘08 direct marketing and telemarketing
The direct marketing campaign starts six weeks prior to the events. The campaign includes

• classic mail-shots of trade invitations (4 colour bi-lingual Arabic and French flyer, two fold)
• fax-shots (one page A4 highlighting the strong points)
• e-mail shots with a link to the official website

5. PLAST alger ‘08 promotions through exhibitors

• every exhibitor is provided with as many cost-free invitation tickets as needed in order to invite their clients to visit their stand
• mail, e-mail and fax shots by exhibitors
• advertisements in dailies, weeklies and monthlies by exhibitors
• commercials on TV and radio

6. PLAST alger ‘08 online coverages

www.plastalger.com

7. PLAST alger ‘08 press conferences

8. PLAST alger ‘08 official catalogue including CD ROM

9. PLAST alger ‘08 official dailiesReporting about new technologies and products on display, top official visits and every exhibition day’s highlights.